CNN Style
MEDIA | RESPONSIVE DESIGN WEB | 2016
How might we create an engaging platform to showcase creative content (fashion, arts & design) that stands out from CNN News and other CNN sub-sites?
PROJECT
CNN currently hosts News, World, Sport, Technology, Travel… sub-sites, and now CNN Style, an inspirational coverage of the worlds of arts, fashion, architecture, and design.
BACKGROUND
I joined the team and worked alongside the creative director to redesign and launch the new CNN Style website. The aim was to expand the brand’s portfolio beyond news further.
KEY OBJECTIVES
To differentiate CNN Style from the other subsites by introducing a new brand identity.
To help reveal the immersive nature of the articles by bringing large and powerful images to the forefront.
Information Architecture
The Style homepage showcasing the featured and latest articles of all topics.
A category page hosting the relevant articles from that topic.
An article page
.
Challenges
UX-wise, our high-level goals were to:
Design a responsive UI with 4 breakpoints.
Introduce a simple navigation structure across all devices.
Integrate hero advertisements on article pages that would not disrupt the reading experience.
Allow a direct way back to the CNN Style homepage and CNN News.
.
UI Design
Position: UX Design (Contract)
Start Date: May 2015 | Timeframe: 2 months
Creative Director: Nural Choudhury
