possible

a tool that assesses U.S. visa eligibility based on the user’s background and goals.

MVP

LEGAL

2019

UK

project

Design and build a mobile-first MVP to validate the product and business proposition.

role

Led research, information architecture, and UX design, and drafted an application to Y Combinator.

key objectives

Build an effective decision tree system by identifying the smallest set of questions.

Make the complex subject as accessible as possible through a step-by-step journey, avoiding jargon and ensuring a mobile-first approach.

Create a lightweight and easy-to-implement design system.

research

The company’s decision tree system matches users’ backgrounds with VISA requirements. We gathered reliable information, consulted immigration lawyers, and created a concise set of questions for accurate evaluations while minimizing their number.

designs

results

We built the MVP within three weeks and tested various traffic sources to validate demand.

Our KPIs included active users, purchase intent, and sign-up rates.

project summary

Position

Senior Product Designer & Founder

Founder

Year

2019

Timeframe

2 months

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